Inbound-Supported Outbound Playbook

The Goal

Proactively identify anonymous website visitors who show strong buying signals and move them into the sales process before they contact a competitor.

The Problem

Companies visit your website, show interest in your solutions, but leave without a trace. These valuable leads remain undiscovered.

The Solution

We build a system that makes your invisible website visitors visible and uses AI to verify if they match your ideal customer profile (ICP).

The Process in Detail

A tool like Snitcher identifies the companies visiting your website.
The company data is sent to Clay, where an automated ICP qualification takes place (size, industry, location).
Clay automatically searches for the right contacts (e.g., Marketing Directors, IT Directors) in the qualified companies.
A hyper-personalized outreach is triggered for the found contacts.