Lead Dominance Playbook

The Goal

Gain an information and execution advantage that leaves the competition behind by combining internal data with external buying signals.

The Problem

Most sales strategies are a waste of money because real buying signals are ignored. You're chasing leads that will never convert.

The Solution

Example: A customer sells a video sales platform. The analysis of their best deals showed they only win when the customer already believes in video prospecting. We scrape the public profiles of SDRs at target companies and search for keywords like 'Video Sales'.

The Process in Detail

  1. Combine a deep market understanding with a rigorous analysis of your internal data (inbound, website visits, engagement).
  2. Utilize freely available information and signals from the market.
  3. Invest only in the accounts with the highest probability of closing.