News-Based Acquisition Playbook

The Goal

Use relevant company news (e.g., funding rounds, expansions) as triggers for timely and highly relevant outreach.

The Problem

Your outbound process is a guessing game. You send emails without knowing if the recipient has a current need, burning potential customers in the process.

The Solution

We build an AI machine that monitors global news streams in real-time, identifies purchase-driving events ('triggers'), and finds the right decision-makers.

The Process in Detail

  1. Tap into global news streams (e.g., via Google News RSS) and connect them to an intelligent system like Clay.
  2. The machine analyzes the news for predefined trigger events.
  3. The system extracts the company name and automatically finds the corresponding decision-maker profiles.
  4. Your sales team receives a fresh list of highly relevant leads daily.