Social Signals Playbook

The Goal

Systematically capture public buying signals on social media platforms and use them for highly relevant, context-aware acquisition.

The Problem

Your sales team is sending generic mass emails into the void. Real buying intent is expressed publicly every day, but your team can't leverage these signals.

The Solution

We build an AI machine that listens to relevant people and discussions in your niche and filters interactions from individuals who match your ICP.

The Process in Detail

  1. Identify the 5-10 key influencers your target customers follow.
  2. A system (e.g., with Trigify & Clay) monitors interactions (likes, comments) on these influencers' posts.
  3. Each interacting person is automatically filtered and matched against your ICP (position, company, etc.).
  4. The system triggers a hyper-relevant outreach related to the topic of the interaction.